Halowords - Program Policies

Halowords - Wordsense Program Policies

Publishers participating in the Wordsense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your Halowords account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the Halowords program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Halowords ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Halowords ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the Halowords program:

May not encourage users to click the Halowords ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language

May not direct user attention to the ads via arrows or other graphical gimmicks

May not place misleading images alongside individual ads

May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites

May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior

May not place misleading labels above Halowords ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

Sites displaying Halowords ads may not include:

Violent content, racial intolerance, or advocacy against any individual, group, or organization

Pornography, adult, or mature content

Hacking/cracking content

Illicit drugs and drug paraphernalia

Excessive profanity

Gambling or casino-related content

Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails

Excessive, repetitive, or irrelevant keywords in the content or code of web pages

Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank

Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)

Sales or promotion of beer or hard alcohol

Sales or promotion of tobacco or tobacco-related products

Sales or promotion of prescription drugs

Sales or promotion of products that are replicas or imitations of designer goods

Sales or distribution of term papers or student essays

Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Copyrighted Material

Website publishers may not display Halowords ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.

Elements on a page must not obscure any portion of the ads.

No Halowords ad may be placed on any non-content-based pages.

No Halowords ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Halowords publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website.